PrimeUp was founded in early 2017 by experienced specialists for online advertising and search marketing. We are based in Hamburg, Germany.

Jens Jokschat, CEO & Founder

Jens has been in the business of performance advertising and ad technology since 1999. He worked for agencies (pilot, d3media) and his teams operated and optmised keyword based performance marketing (on Google, Facebook, Amazon) for more than 100 clients. He knows first hand how crucial optimisation technologies are for running superior AMS and Sponsored Products campaigns.

Michael Beck, CTO & Co-Founder

Michael is a seasoned Online MarTech veteran. He developed the first performance marketing cockpit in Germany and played a major role in growing Germany's first performance marketing

agency (Jaron). Later he founded divolution GmbH and developed technology for multivariate testing of Landing Pages. At PrimeUp, he is responsible for our proprietary BuyQ-Technology, that we use for optimising our clients' Amazon PPC campaigns.